WhatsApp recently introduced innovative features for its Business app at the Conversations 2023 event, enhancing user-business interactions with practical tools.
This guide highlights the latest updates set to transform your WhatsApp Business experience.
Streamlined Choices with WhatsApp Business Flows
WhatsApp Business Flows streamlines interactions with businesses, making decision-making easier. For example, booking tickets through WhatsApp becomes seamless with an organized menu to choose destinations, seat preferences, and more.
This customizable feature adapts to specific needs and will soon be available to WhatsApp Business Platform users.
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Seamless In-App Payments
WhatsApp now supports in-app payments, allowing users to complete transactions directly within chats. Multiple payment options, including UPI apps, debit cards, and credit cards, make the process seamless.
In collaboration with PayU and Razorpay, this feature eliminates the need to switch apps, offering a hassle-free payment experience.
Meta Verified for Business Accounts
To boost trust and credibility, businesses on WhatsApp can now earn the Meta Verified badge, confirming their authenticity.
Business account holders must complete a verification process to receive the badge, which also unlocks enhanced support and protection against impersonation. While currently in testing for small businesses, the feature will soon be widely available. Pricing is expected to align with Meta Verified costs.
Frequently Asked Questions
What is WhatsApp Business Flows?
WhatsApp Business Flows simplifies interactions by offering an organized menu that helps users easily make decisions when engaging with businesses. For example, it allows users to select options like destinations and seat preferences for bookings.
Can I make payments directly through WhatsApp?
Yes, WhatsApp now allows users to make payments within the app itself. You can choose from various payment methods, including UPI apps, debit and credit cards.
How does WhatsApp Business handle payments securely?
WhatsApp has partnered with PayU and Razorpay to ensure secure and smooth transactions within the app, eliminating the need to switch between different apps.
What is the Meta Verified badge for businesses?
The Meta Verified badge is a blue tick that businesses can earn to establish authenticity and trust. This badge offers enhanced account support and protection from impersonation.
How can businesses get the Meta Verified badge?
To obtain the Meta Verified badge, business account holders must complete a verification process. This feature is currently being tested for small businesses but will be available to all soon.
Is there a cost for the Meta Verified badge?
While the exact pricing details have not been disclosed, the cost is expected to be similar to the Meta Verified costs for personal accounts.
When will these new features be available to all businesses?
The new features, including Business Flows and Meta Verified, are rolling out gradually. Meta Verified is currently in testing for small businesses, while other features will be available soon for all users.
Conclusion
WhatsApp Business has introduced several powerful new features aimed at enhancing user experience and streamlining business interactions. With innovations like Business Flows, in-app payments, and the Meta Verified badge, businesses can now engage with customers more efficiently, securely, and authentically.
These updates not only improve convenience but also build trust and offer greater support for businesses. As these features roll out, they are set to transform the way businesses operate on the platform, offering valuable tools to enhance customer relationships and business growth.
